"Value and consistency create identity."
JONY IVE
A long term view to brand growth is fundamental to creating brand equity.
When launching the new brand, a marketing plan is a great tool that helps keep the above strategy in place. The marketing plan should outline your growth goals, and the strategy you will use to reach them. The role of marketing strategy is to help your team prioritise your potential marketing channels.
Brand touchpoints are used alongside the marketing plan and must be unified to communicate your organisations core values, purpose and mission across social, digital and print.
After you launch your brand, it's important to measure your ROI from marketing efforts. This will help you determine whether your marketing strategies are effective and whether you need to make any adjustments. You can measure your results by tracking website traffic, social media engagement, and sales data.
Here are some additional tips for launching a new brand:
Patience — It takes time to build a successful brand. Don't expect to see results overnight.
Persistence — Don't give up if you don't see results immediately. Keep working hard and eventually you will succeed.
Flexibility — Things don't always go according to plan. Be prepared to make adjustments as needed.
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More Posts in Brand Toolkit
Week 1 – Overview
Week 2 – Brand Strategy
Week 3 – Visual Identity
Week 4 – Brand Launch