A brand’s core values must be discovered in order to create and communicate a compelling brand. During the brand strategy process we uncover core values.
To look outward with clarity, we must first find clarity inwards.
To reach three to four core values, we first mind-mapping all values that resonate with us. Like in every creative process we engage on, we first create, then evaluate.
We can then filter down to four complimentary core values:
Why are these four so important to BrandCraft?
Future
Fundamentally, BrandCraft exists to future-proof, our client’s brand. Combining a strategic approach with our creative process, we are creators of positive change. We are creators of the future.
Simplification
In order to communicate our clients brands with clarity, one of the greatest skills we bring to every project is our ability to cut away the excess to reveal the most important essence.
‘Simplicity is the ultimate sophistication’ — Leonardo da Vinci
Open-minded
Our open-minded approach keeps us in a state of constantly learning from our clients. We have to immerse ourselves int he minds of our clients customers in order to understand their behaviours and perceptions. With an open mind, we are unafraid to learn from partners of all levels, and be inspired from all disciplines.
Craft
Mastering our craft is held higher to us than fame. We create brands that become vessels of value and purpose. We create timeless brands by keeping function and consistency at heart. Our goal is not awards and recognition, our goal is helping our clients become the best versions of themselves.
Revealing our core values helps in a variety of ways.
Direction & momentum — Knowing who we are and why we do what we do gives us the focus and confidence not to sacrifice our clients trust for the sake of chasing fame.
Team & culture — Building the right team and developing our internal culture.
Partners & projects — We only take on projects which we know are the right fit for our practice and expertise. This freedom allows us to be fully invested in every project we take on, and enables us give our clients and projects our full commitment. We can be creatively fulfilled through our work.
