Strategy · Identity · Guidelines

HIR Studio

HIR Studio is an architectural and spatial design agency. Following a period of growth, we were tasked with repositioning the practice and to create an identity which resonates with both corporate and private clients.

  • Challenge

    HIR Studio creates meaningful and engaging spaces that enrich communities through an innovative, insight-led approach.

    The studio work with two types of clients, public spaces and private residences. We were tasked with bringing these two business positions under one identity.

  • — Ko Shan Theatre

  • — Private residence

  • — West Kowloon
  • Approach

    Through our strategic approach and interviews with the team, we uncovered three core brand values:


    — Community
    — Innovation
    — Craft-driven

  • — Improving the lives of local community

  • — Process through research and technology

  • — Identifying HIR Studio as a craft-driven practice
  • Solution

    The new brand is an expression of the brand’s core values. The structural, building-block geometric form illustrates the rigorous, detailed and insightful approach. The highlighted, contrasting ‘S’ illustrates the socially-collaborative approach of engaging local communities in their projects.
  • IMPACT

    With thanks to Irene and Howard for trusting us with the vision for your studio. We’re so excited to see HIR Studio continue to grow and take on larger challenges.