Brand Strategy Workshop Toolkit
Brand Strategy Workshop Toolkit
Tame the brand strategy beast with the tools we use on each and every branding project.
— Comprehensive Template
— Brandwerks Framework
— Worksheets
— Core Value Explorer
— Value Reference Cards
— Brand Archetype Cards
From startups to Fortune 500 companies, we've created brands for some of the world's most recognizable organizations.
The workshop toolkit uses the same strategic framework we use on our consultancy projects, combined with our comprehensive brand strategy template with workshop ready tools.
Our Framework
Our brand strategy tools use our unique framework developed through our ten years of experience building brands for some of the world’s most recognizable organizations.
We designed the framework as the foundation for each of our client projects. No matter the size of the organization we work with, we follow this proven approach.
Why We Made This Toolkit
We know how difficult it can be to develop a unique and compelling brand strategy with our clients. Our tools were designed to systemize the brand creation process and effortlessly take your clients through the challenging brand strategy process.
Brand Strategy Template
Our brand strategy template lets designers and strategists run engaging, comprehensive brand strategy workshops without prior experience.
Through a customizable template with page-by-page instructions, the phased template takes center stage, focuses the workshop, and delivers a comprehensive and unique brand strategy.
The brand strategy template helps uncover brand DNA, vision, core values, personality, and positioning. The template culminates in helping develop the mission statement, brand taglines and planning the brand identity.
Worksheets
Alongside the template presentation and archetype cards, the toolkit includes our 40-page workbook, ready for the brand strategy workshop participants.
The printable worksheets include an appendix and helpsheets for the master brand strategy template. The worksheets are a fantastic reference for your participants to use during the brand strategy workshop.
Core Value Explorer & Cards
Helping your team or client reach their chosen brand values is often a difficult process, full of opinion, ego, and subjectivity. One of the tools we’ve developed that help to align the team in the process, is the core value explorer tool.
180 core values consolidated into categories of Form, Success, Wisdom, Expertise, Connection, Virtue, Courage, Emotion, and Love.
Brand Archetype Cards
We’ve created printable brand archetype cards for use as a visual reference in the brand strategy workshop.
Each card illustrates the brand archetype, with an explainer and example brands. The archetype cards help the workshop participants to ‘try on’ each brand archetype.
Collapsible content
File Delivery
This digital product includes 100% editable formats, with all fonts and a commercial use license.
Comprehensive template
— AI, PPT, PDF and Keynote
— 50-Page Strategy Template
— Eight-Phase Framework
Print Ready Files
— Workshop worksheets
— Core Value Explorer & Cards
— Value Reference Cards
— Brand Archetype Cards
Lifetime Toolkit Updates
We update our tools from time to time. Whenever we update this toolkit we will share the latest files with you.
Money-Back Guarantee
We stand by the value our tools so if you’re unhappy, just send us an email and we will refund you, no questions asked.
Safe & Secure Payment
Your payment is SSL-encrypted. We never keep your payment details.
Human Support
If you have any questions, send us an email and we will get back to you within 24 hours.
Questions? Just Ask!
If you have any questions about this toolkit please don't hesitate to get in touch with us at studio@brandcraft.hk