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Brand Strategy Workshop Toolkit

Brand Strategy Workshop Toolkit

Regular price $489.00 USD
Regular price Sale price $489.00 USD
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Tame the brand strategy beast with the tools we use on each and every branding project.

— Comprehensive Template
— Brandwerks Framework
— Worksheets
— Core Value Explorer
— Value Reference Cards
— Brand Archetype Cards

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From startups to Fortune 500 companies, we've created brands for some of the world's most recognizable organizations.

The workshop toolkit uses the same strategic framework we use on our consultancy projects, combined with our comprehensive brand strategy template with workshop ready tools.

  • Our Framework

    The toolkit follows our own in-house approach to brand strategy engagements covering eight phases.

  • Brand Strategy Template

    This is the fundamental deck we use with our clients, the 50-page Comprehensive Template delivered in fully customizable files. PPT, Keynote, Adobe & PDF.

  • Worksheets

    40-page workbook to compliment the client workshop, with fillable pages for the participants.

  • Core Value Explorer Tool

    Categorized and easy-to-use explorer tool that lets you and your clients explore, discuss and try-on various core value examples.

  • Core Value Cards

    180 value cards examples for in-person workshops.

  • Brand Archetype Cards

    12 illustrated brand archetype characters, with explainers, and brand examples.

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Our Framework

Our brand strategy tools use our unique framework developed through our ten years of experience building brands for some of the world’s most recognizable organizations.

We designed the framework as the foundation for each of our client projects. No matter the size of the organization we work with, we follow this proven approach.

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Why We Made This Toolkit

We know how difficult it can be to develop a unique and compelling brand strategy with our clients. Our tools were designed to systemize the brand creation process and effortlessly take your clients through the challenging brand strategy process.

Brand Strategy Template

Our brand strategy template lets designers and strategists run engaging, comprehensive brand strategy workshops without prior experience.

Through a customizable template with page-by-page instructions, the phased template takes center stage, focuses the workshop, and delivers a comprehensive and unique brand strategy.

The brand strategy template helps uncover brand DNA, vision, core values, personality, and positioning. The template culminates in helping develop the mission statement, brand taglines and planning the brand identity.

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Worksheets

Alongside the template presentation and archetype cards, the toolkit includes our 40-page workbook, ready for the brand strategy workshop participants.

The printable worksheets include an appendix and helpsheets for the master brand strategy template. The worksheets are a fantastic reference for your participants to use during the brand strategy workshop.

Core Value Explorer & Cards

Helping your team or client reach their chosen brand values is often a difficult process, full of opinion, ego, and subjectivity. One of the tools we’ve developed that help to align the team in the process, is the core value explorer tool.

180 core values consolidated into categories of Form, Success, Wisdom, Expertise, Connection, Virtue, Courage, Emotion, and Love.

Brand Archetype Cards

We’ve created printable brand archetype cards for use as a visual reference in the brand strategy workshop.

Each card illustrates the brand archetype, with an explainer and example brands. The archetype cards help the workshop participants to ‘try on’ each brand archetype.

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Collapsible content

File Delivery


This digital product includes 100% editable formats, with all fonts and a commercial use license.

Comprehensive template

— AI, PPT, PDF and Keynote
— 50-Page Strategy Template
— Eight-Phase Framework


Print Ready Files

— Workshop worksheets
— Core Value Explorer & Cards
— Value Reference Cards
— Brand Archetype Cards

Lifetime Toolkit Updates


We update our tools from time to time. Whenever we update this toolkit we will share the latest files with you.

Money-Back Guarantee


We stand by the value our tools so if you’re unhappy, just send us an email and we will refund you, no questions asked.

Safe & Secure Payment


Your payment is SSL-encrypted. We never keep your payment details.

Human Support


If you have any questions, send us an email and we will get back to you within 24 hours.

Questions? Just Ask!


If you have any questions about this toolkit please don't hesitate to get in touch with us at studio@brandcraft.hk

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