Brand Strategy 101
Welcome to Brand Strategy 101
Your guide to mastering Brand Strategy, from the fundamentals to in-depth breakdowns and the philosophy behind our proven approach.
Chapter 1
Why Great Brands Need Brand Strategy
Let's kick-off by getting to grips with the fundamentals of brand strategy.
Chapter 2
How to Conduct a Brand Audit
Use brand strategy in your client workflow with these actionable steps.
Chapter 4
How to Use Brand Archetypes
Get to grips with the 12 brand archetypes and how they can help you create a strong and memorable brand.
Chapter 5
Craft a Compelling Mission Statement
A brand’s mission is its reason for existence. A statement of purpose to inspire a loyal community of followers.
Chapter 6
Create Your Brand Name
With more brands than ever, choosing your brand name is not an easy task. To help, we’ve simplified the process.
Chapter 7
How to Run a Brand Strategy Workshop
How to run stress-free brand strategy workshops with any size organisation.